Alluring and new luxury chocolate brand
An exciting niche chocolate company that will provide an innovative range of luxury chocolates under a unique brand concept, direct to consumers via multiple channels including the Internet, joint ventures, mail-order and exclusive retail outlets.
Our vision: To establish a new benchmark for chocolate and push the boundaries of luxury, enabling us to become the world’s most desirable brand of designer chocolates.
Funding required: First round seed funding of £50,000 to produce samples, create a website, secure interest from key buyers and facilitate joint ventures, paving the way for second stage funding of £250,000.
Projected revenues:
Year 1: £216,000
Year 2: £1.1 million
Year 3: £2.0 million
Year 4: £3.8 million
Year 5: £7.4 million
Gross profit margin: 70%
Management team: A strong management team with relevant industry experience is in place to launch and roll out this business, along with a top branding specialist, key suppliers and a network of partners to significantly accelerate performance.
The ideal investor is passionate about the finer things in life (including chocolate if possible!) and possesses luxury brand and direct marketing experience. Involvement level can vary depending on other commitments and time, but assistance with future fundraising and distribution will be required.
Exit route: Potential target trade buyers already identified for an attractive return
Business Profile: P1037
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