Angel Bank

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The magic of theatre brought on-line

Theatrecam provides a unique opportunity for people around the world to view West End shows in their homes via their PC or digital TV

Aim: Theatrecam will become a major provider of digital content via the Internet, meeting the needs of consumers and fans around the world. 

Unique: No other business offers this brand of distinctive content via the internet.
Different: We blend modern/futuristic delivery methods with traditional/ancient performance methods.

Objectives:
To develop a sustainable business in the UK, and then to expand into Broadway
To consolidate and develop Theatrecam as a brand

Total funding required: £300,000

Funding required for: Filming of live shows. Creation of distribution network and marketing

Revenue targets:
Year 1: £3.5m
Year 2: £5.2m
Year 3: £11.0m

Our target market: People who would like to see West End or Broadway shows but are prevented by reasons of distance or cost.

Price range: estimated £10 per viewing

Gross profit margin: 28% or more

Main cost: fiming each show - £50,000

Number of theatres: 52 in London, 39 on Broadway

A good management team is already in place, with a broad range of skills and expertise. A well-known theatre industry champion is supporting this team.

Full business plan? Partial

Exit strategy: trade sale to one of the big media players – Disney, Warner Bros.

Marketing approach: Viral marketing to extensive list of existing contacts. Develop relations with complementary companies.

An investor with in-depth knowledge of the London or New York theatre world would be very valuable. This complements our strong network of contacts.
25% of the share capital is available in return for an agreed draw-down of £300,000.

A perfect team is in place to start this business and bring this concept to fruition.
And we have a first-mover advantage right now.

As Andrew Carnegie said: “The first man gets the oyster, the second man gets the shell.”

Business Profile: P1022

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